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Sponsor Confidence Compromised By FIFA Misconduct Allegations

The governing body for football, FIFA, has recently come under a swamp of all manner of allegations from bribing, to corruption and impropriety.
During a heated press conference that didn’t end well, FIFA’s president, Sepp Blatter came out referring to the governing body’s recent spate of accusations as mere “difficulties”, refuting any claims that the body he has headed for 13 years was now in a crisis.
Sepp Blatter did not cooperate either in commenting or answering questions over the Qatar claims that their 2022 World Cup hosting stake was bought.
The press conference which was marred with heated exchanges and bitter words saw the Fifa president demand that reporters show some “respect”. He further expressed his confidence in an unopposed win in the upcoming FIFA elections on Wednesday.
Blatter refused to refer to the allegations against his former alliances and high ranking officials, Jack Warner and Mohamed Bin Hammam, as well as the dubious 2022 World Cup bid by Qatar as a “crisis”, something that did not auger well with the general public and advertisers alike.
The controversial issues with the FIFA body may have a detrimental impact on the commercial ventures of the organization with advertisers such as Adidas and Coca-Cola already accentuating their fears that the controversy could spill over and affect them.
A Coca-Cola spokesperson stated that the allegations bad enough for the sport as they were worrying. However, other sponsors like Emirates and MasterCard Visa have kept a distance from the controversy.

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